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ICP vs Persona: Understand the differences to use them effectively
Vietnam’s rice noodles offer diverse flavors, each unique despite sharing the same base. Take Pho and Bun, for example – similar yet distinct rice noodles. While newcomers may mix them up, true experts with local experience can savor the differences.
Similarly, in marketing, we have two concepts: Ideal Customer Profile (ICP) and Persona. Some mistake them for being the same, but those who grasp the nuances can use them effectively. If persona is like Pho – well-known and understood by many marketers – then ICP is like Bun, more of a specialty mainly known by B2B experts.
How to design a user-centric B2B website: A comprehensive guide
Ever followed a recipe to the letter only to find the taste disappointing? It is a relatable frustration. I faced a similar scenario when applying my university-learned B2B website design skills to real projects. Despite thinking I had it all figured out, chaos ensued as theory and practice clashed. But you know what? I learned a lot from that experience, and I hope you can too.
The good thing: I knew the approach – Design Thinking.
The “naive” assumption: I thought design thinking was all I needed.
Turns out, that wasn’t the case.
Latest articles
How to design a user-centric B2B website: A comprehensive guide
Ever followed a recipe to the letter only to find the taste disappointing? It is a relatable frustration. I faced a similar scenario when applying my university-learned B2B website design skills to real projects. Despite thinking I had it all figured out, chaos ensued as theory and practice clashed. But
Ideal Customer Profile vs Persona: Understand the differences to use them effectively
Vietnam’s rice noodles offer diverse flavors, each unique despite sharing the same base. Take Pho and Bun, for example – similar yet distinct rice noodles. While newcomers may mix them up, true experts with local experience can savor the differences. Similarly, in marketing, we have two concepts: Ideal Customer Profile
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