Marketing wisdom to go
Marketing wisdom to go
Bite-sized, easy to digest – Your daily 15 minutes of marketing insights.
Bite-sized, easy to digest – Your daily
15 minutes of marketing insights.
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Featured articles
Featured articles

Your recipe for a standout marketing CV that wins HR manager attention in 2025
Crafting the perfect marketing CV is kind of like whipping up a new dish in the kitchen. You’ve got this idea of how it should look and feel, but nailing it from the get-go? Not always a breeze. It is a trial-and-error thing – try it out, tweak it, and

The first 90 days of a new Marketing Manager: A personal checklist
Having been in your shoes as Head of Marketing in an early-stage startup, I understand the excitement and pressure firsthand. That’s why I’ve put together a straightforward marketing manager checklist to help you navigate your first 90 days in the role with confidence. In this article, I’ll share the steps

Ideal Customer Profile vs Persona: Understand the differences to use them effectively
Vietnam’s rice noodles offer diverse flavors, each unique despite sharing the same base. Take Pho and Bun, for example – similar yet distinct rice noodles. While newcomers may mix them up, true experts with local experience can savor the differences. Similarly, in marketing, we have two concepts: Ideal Customer Profile

How to design a user-centric B2B website: A comprehensive guide
Ever followed a recipe to the letter only to find the taste disappointing? It is a relatable frustration. I faced a similar scenario when applying my university-learned B2B website design skills to real projects. Despite thinking I had it all figured out, chaos ensued as theory and practice clashed. But

A quick guide to elevating your LinkedIn profile in 2025
Job searching and applying – Puhh, it is time-consuming and ain’t fun. But what if I told you there is this modern way of finding jobs with LinkedIn: let recruiters find you. In this article, I will share with you my Linkedin profile tips for personal branding and job seeking.

5 common marketing traps in startups: Young founders should know this
Marketing can feel like a maze, especially for those new to the field. In this article, I’ll unveil typical marketing traps that young startup founders may face, along with invaluable insights on gracefully navigating around them. Just a heads up, my insights are drawn from a limited pool, so they
Marketer at heart, food lover at soul
Welcome to adsandnoodles, my passion project where I’ll whisk you away into the world of what I know, what I’ve learned and what I’ve observed. Let’s embark on this adventure together!
Learning is a slurp of noodles
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